The LIVE judging of the POP at HOF competition took place on Friday last week.
Twenty short-listed retail brands competed for a spot in the final stage of the competition, a pop up shop in House of Fraser’s flagship Oxford Street and on House of Fraser's website from 8-26 May 2014.
Nine winners were chosen directly by the judging panel. A tenth spot will be given to the winner from a shortlist of four (also chosen by the judging panel) which will be chosen via a public.
The 9 shortlisted entrants to enter POPatHOF are:-
Alison at Home
Cocorose
Joulberry
Lexie Sport
Love Ur Look
Rockabye- baby
Skribbies
Squid
Syndicut
The 4 retail brands going to public vote are:-
Merci Maman
Mona Mara
CleoB
Swig Flasks
Voting will take place on our website here:
http://thegreatretailrevival.org/vote.php and on /thegreatretailrevival Facebook page from 9am on 2 April to midnight on 9 April 2014.