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Ofcom 2014 Adults' Media Use and Attitudes report 29.04.14

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29 Apr 2014
Ofcom 2014 Adults' Media Use and Attitudes report

Ofcom has today published its new 2014 report, which provides detailed evidence on media use, attitudes and understanding among adults aged 16 and over. Ofcom has a statutory duty to promote media literacy and conducts research to provide an accessible overview across TV, radio, internet and mobile phones.

Key themes from this year’s report include:

There has been growth in take-up and use by older people, across a range of devices

There has been growth in a range of mobile activities, particularly across communication and entertainment

User-generated content is an information source for users, although online users are more likely to receive than to contribute content

Privacy and security attitudes and behaviour continue to vary considerably by age group

Among those with app-enabled devices, apps are more popular than browsers for some online activities

This year we have changed the format of the report to enable improved navigation to key areas of interest. We have shortened the report itself, and grouped findings in it by theme to allow for greater contextual understanding. As a companion to the report, we provide a comprehensive chart pack of findings, questionnaires and data tables that can be found at 

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